Experiential Retail: How eCommerce Innovators Are Cashing In

Experiential Retail: eCommerce Innovators Are Cashing In The “experience economy”, was a term coined to describe experience-based products and businesses. VendHQ defines it slightly more narrowly as “where physical retail spaces offer additional experiences beyond browsing or buying products.” What is the trend towards experiential shopping and consumer experiences? Why does it matter? And how …

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